J.M. Shorrock & Co

        commercial solutions for wine


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“To build a tradition of executional excellence, fueled by passion and innovation”

At J.M. Shorrock & Co. we specialize in turn-key strategic as well as tactical commercial solutions for wineries so that they are given renewed purpose. With over 20 years of beverage alcohol industry experience, we are able to utilize a broad range of small and large wholesaler relationships as well as innovating current winery and brand marketing.  

Why Wineries Consider Us?

We have been there already. J.M.Shorrock & Co. employs only those who have created systems proven to maintain the net benefits of our turn-key model.  This way, no waters are uncharted and no scenario is met without the experience of the past or the boldness to innovate.

We help you analyze your brand to determine its purpose, then give it a better sense of "place" amongst its competitive set, resulting in more profit and faster inventory turn.

One of the primary benefits of using JMS & Co. is that you will not need a sales team.  As the appointed importer and "Supplier of Record" for your winery we will market, sell and traffic your wine for you in the national distribution realm.  We also manage all the commercial activity of your winery, including money exchange, bill-back's and programming.  We also handle compliance and direct shipment.

Speaking The Language

With a strong sense of what makes a brand successful, owner and winery consultant Jason Shorrock began his career at a small winery in the direct to consumer field.  He later worked his way through increasing responsibilities at two major beverage alcohol wholesalers with roles ranging from carrying a wine bag in sales to pioneering a hotel division in a mega-distributor managing a team.  He owned his first business in wine while still in his twenties.  He worked as a Regional Manager for a large wine corporation and as a Major Market Director for the largest global market of a leading luxury wine, Champagne and spirits company.  Most recently at his post as the Commercial Vice President, General Manager of one of the more storied wineries in California, where he oversaw all aspects of sales & marketing globally. 

Shorrock believes that there is and always has been a certain recipe for lasting success in beverage alcohol.  It is that same recipe from which J.M.Shorrock & Co. will utilize to grow your wine business.


Contact us today at (866) 557-0984 to find out more.



“Experienced, disciplined and enthusiastic only begin to describe Jason. His comprehensive industry awareness and in-depth wine knowledge combined with extensive sales and marketing expertise make him a valuable team mate and a formidable foe. He is a leader with the rare ability to see opportunity before it is obvious and structure an innovative and appropriate  response in advance of others. Leads by example and commands the respect of peers and subordinates alike. He gets the big picture.”

Justin Baldwin, Founder Justin Vineyards & Winery

 “I have known Jason Shorrock for nearly 20 years, and worked with him almost half that length.  Jason is a diligent, intelligent, innovative thinker.  He is a hard charging executive who always keeps the goal in focus and the bottom line intact.  Prospective clients will uncover new opportunities for growth through Jason's knowledge of the industry, trade, distributor contacts and his commitment to results.”

– Timothy Norris, Senior Vice President Moet Hennessy USA